Online Marketing
Online marketing (or digital marketing) involves promoting brands and products through digital channels like social media, email, and search engines to drive traffic to e-commerce sites like www.flipkart.com, www.amazon.com, www.myntra.com etc
Advantages:
- Cost-Effectiveness
- Precise Targeting
- Measurable Results
- Global Reach
Disadvantages:
- High Competition
- Skill Requirements
- Ad Fatigue
Online Shopping
Online shopping is the act of a consumer browsing a digital storefront, selecting items, and completing a transaction electronically.
Advantages:
- Convenience
- Better Prices & Comparisons
- Wider Variety
- Informed Decisions
Disadvantages:
- No Physical Inspection
- Delivery Wait Times
- Fraud & Security Risks
- Return Hassles